CRM

Merge Conversations and Opportunities Pipelines into One Unified Workspace
Imagine if Opportunities view and Conversations view had a baby. Then their baby had a baby. Merge Conversations and Pipelines into One Unified Workspace Conversations and Opportunities often represent the same customer interaction, but HighLevel currently treats them as separate systems with independent statuses. Users recreate the Conversations inbox inside pipelines because they need visible stages, drag-and-drop organization and additional opportunity information. Pipelines, however, lack the simplicity and familiarity of an inbox. Could HighLevel treat Conversations and Pipelines as two views of the same workspace? Proposed views: Inbox: Optimized for reading and replying, with Unread, Recent, All and Starred filters. Pipeline: The same contacts and conversations organized into customizable stages. Split: Pipeline stages and the selected conversation visible together. Shared functionality: • Conversation status and opportunity stage become one shared, customizable status. • Moving a pipeline card changes the stage shown in Conversations. • Changing the stage from a conversation moves the pipeline card. • Inbox cards display opportunity value, stage, source, assignment and other pipeline information. • Pipeline cards display unread status, starred status and the latest message. • Opening a record from either view displays the same conversation, contact and opportunity information. • Unread and Starred remain message indicators, not separate workflow stages. • Starred conversations remain visible in the inbox until manually unstarred. • Global Unread and Starred counters remain visible in the navigation or header throughout HighLevel. The recently added conversation slide-in within Opportunities is a strong first step. Combining these areas into one workspace would eliminate duplicate statuses and reduce the workflows currently required to keep Conversations and Opportunities synchronized. The attached UI concept shows how the Inbox and Pipeline views could share the same records, stages and conversation information while preserving the important functionality of both areas.
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Enhancement
Enhanced One-to-One Email Open Tracking
One feature that would take GoHighLevel to the next level for me is more detailed open tracking for one-to-one emails sent through a connected Google Workspace account. HubSpot, Zoho CRM and several other CRM platforms already provide this functionality. They show whether an individual email has been opened, how many times it has been opened, when it was opened and can send app or desktop notifications when this happens. The value is not simply knowing that an email was opened. The pattern of activity helps guide the right follow-up. For example, if someone opens an email once and replies immediately, no further action is needed. However, if they open it several times without replying, that may suggest they are interested, reviewing the information or have questions. That gives us a reason to follow up at the right time. I have also had leads reopen an email several months later. Receiving a notification at that point creates a genuine opportunity to reconnect while their interest may be active again. In my business, we often need to move quickly. Clients may be making time-sensitive finance or property decisions, so having visibility over when they are engaging with an email can make a real difference. It helps us respond faster, prioritise follow-up and avoid missing opportunities. It would be particularly valuable if GoHighLevel could provide: * The total number of opens for each one-to-one email * The date and time of each open * Real-time desktop and mobile app notifications * Tracking for emails sent from within the CRM through Google Workspace * Clear visibility of this activity within the contact record GoHighLevel already has excellent automation, SMS and pipeline functionality. Adding this level of individual email engagement tracking would make it even stronger for sales teams and professional service businesses. This is currently one of the main reasons I am considering remaining with HubSpot, particularly when competing platforms such as HubSpot and Zoho CRM already offer it.
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Enhancement
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