Sub-account Affiliate Manager

Referral Tracking Program
I would love to see the implementation of a a tailored feature that aligns with the core structure of the affiliate program but with some key nuances, such as variable commission payouts based on loan closings and delayed earnings visibility. This may act more like a referral program than an affiliate program. Ideally in our business model we be able to create a referral partner program that allows us to track and pay commissions to partners who refer us clients. The current affiliate manager setup does not work for us because it relies heavily on products or services sold that are charged on a credit card through Stripe. We don't charge the client directly, but instead get paid by a lender, or other high ticket business service provider we connect the client with, so the amount of the commission to us and the referral partner can vary, and may not be known until the end product is delivered, or when we get close to loan closing, or we are paid. Essentially we want to run a campaign that allows signup, then issue an affiliate link for submitting their referral, and then tracks their deals, and their commissions which are typically based on percentage, of our earnings. Since we don't know the amount of each deal up front, and there is no credit card payment to attach it to, I'm at a loss for how I can implement this. Once we do know the amount, we can calculate the commission for the affiliate to be paid at closing. Putting this out there in case anyone could use something like this, and hoping the Dev Team sees value. Thanks! You guys rock! This would really be a game changer for us is it could be implemented somehow.
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Gift Card as Referral Reward — Auto-Send Gift Cards Through Affiliate Campaigns
Gift Cards are an incredible feature for service businesses. But right now there's no way to use them as an automated referral reward inside an affiliate campaign — and that's the single most obvious use case for service businesses running referral programs. Here's the scenario: A customer refers a friend. That friend books a service, shows up, and pays in full. The referrer should automatically receive a gift card loaded with a reward amount that the business owner configured inside the affiliate campaign — and that amount should depend on which service the referred friend actually completed and paid for. A $25 gift card for referring someone who got a basic cleaning. A $100 gift card for referring someone who got a premium service. No manual steps. No workflows to build. It just works. This is better than cash for service businesses. The referrer isn't doing this to earn income like a SaaS affiliate — they're a happy customer sharing a good experience. A gift card keeps the reward inside the business ecosystem. The referrer spends it on their next appointment, which drives repeat business instead of being a cash expense that walks out the door. What we need: A new reward type inside Affiliate Campaign settings: Gift Card. Right now, the only reward option is a cash commission (flat or percentage). Add "Gift Card" as a reward type. When selected, let the business owner choose which Gift Card Product to use and set the denomination per service — just like how you'd set commission rates per product, but the payout is a gift card instead of cash. Auto-send on qualifying completion. When a referred customer completes and pays for a service in full (not a deposit, not a form fill — full payment), the system automatically sends the configured gift card to the referrer via their preferred delivery method (email or SMS). The gift card is linked to the referrer's contact record so the business can see the balance, redemption status, and which referral earned it. Per-service gift card amounts. Different services should trigger different gift card values — configured right inside the campaign, not through a separate workflow. This builds on the need for per-service reward rates in affiliate campaigns (see related idea: "Per-Service Commission Rates in Affiliate Campaigns") and the need for Services V2 as a campaign source (see related idea: "Affiliate Manager Needs Services V2 Support"). This should be simple for the business owner to set up. Go to the affiliate campaign settings, select "Gift Card" as the reward type, pick the gift card product, set the amount per service, and publish. No workflow builder needed. The system handles the rest. A workflow action to send gift cards would also be valuable as a separate feature for power users who want custom logic — but the primary experience should be native inside the Affiliate Manager campaign settings so that any business owner can set it up without technical knowledge. Why this matters: Cleaning companies, auto detailers, salons, landscapers, contractors, and every other service business that runs on referrals would use this immediately. Gift Cards and the Affiliate Manager are two powerful features that don't talk to each other. Connecting them would make GHL the only platform where a service business can run a fully automated referral-to-gift-card program — and that's a massive competitive advantage. Upvote if you want gift cards to work as automated referral rewards in affiliate campaigns.
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Feature Request: Enhanced Sub-Affiliate Management & Affiliate Hierarchies
One area where the affiliate system could be significantly improved is the management of sub-affiliates and affiliate hierarchies. As affiliate programs grow, manually assigning and organizing sub-affiliates becomes increasingly time-consuming and difficult to manage. Introducing a more flexible structure would make the platform much more scalable for businesses with multi-level referral networks. A valuable enhancement would be the ability to assign a sub-affiliate to a parent affiliate through a simple selection field on a form or during the affiliate registration process. Rather than requiring manual administrative changes after an affiliate is created, new affiliates could be automatically linked to the appropriate parent based on the selection made during onboarding. This would streamline the enrollment process, reduce administrative work, and minimize assignment errors. It would also be beneficial to support true affiliate hierarchies. Administrators should be able to build structured organizations where affiliates can have multiple levels beneath them, creating a clear parent-child relationship throughout the network. This would make it easier to organize teams, track performance across an entire organization, and manage larger affiliate programs with regional leaders, agency owners, or team managers overseeing their own groups. Having a visual hierarchy or organizational tree would make managing these relationships even more intuitive. Administrators could quickly see reporting structures, move affiliates between parent organizations when needed, and better understand how their affiliate network is organized. These enhancements would greatly improve the scalability of the affiliate system, reduce manual administrative tasks, and provide businesses with the flexibility needed to manage growing referral organizations. For agencies, franchises, insurance organizations, and businesses that rely on team-based referrals, stronger sub-affiliate management and hierarchical organization would make the affiliate platform significantly more powerful and easier to use.
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