It would be great if I can see on a dashboard under Lead Source Report how many leads came throug a specific channel such as Facebook, Google ads, SEO, GMB etc... and to see how many of them are lost/won/open/ HIGHLVL-I-3628

With SaaS mode becoming a bigger part of high level, it would be helpful to have the date that populates in reporting to be based off of the date won. I don't know of many businesses that count a deal/income on the date it was created. A majority mark a sale and income on the actual day it closes. HIGHLVL-I-3371

TikTok reporting would be super helpful.

For leads that are won, I'd like robust reporting that allows us to track UTM/URL parameters, and the ability to run reports to be able to see which leads from which campaign types have a higher likelihood to close, versus no shows, versus cancels, etc. HIGHLVL-I-238

Being able to track contact, opportunities and sales through the source attribution reporting is awesome.BUT, what about tracking booked appointments too!?For example you have a calendar on your website and your also running Google + FB traffic to your site.It would be great to know where the source of the booked appointment is coming from.Having HighLevel already built to do this for form builders seems that it wouldn't be too hard to transfer it over to the schedular too. HIGHLVL-I-1460

Would be awesome if we can track Cost per Appointment, Appointments Booked (online and offline conversions) right into Facebook ads or Google ads Reporting. Also ability to see no show rate in appointment reporting

All "Events" being passed into Google Analytics is marked as "Direct/None" versus the correct GHL Source for Contact or Opportunity... All that is available in the Google Analytics workflow is: "Event Category" "Event Action" "Event Label" "Event Value" So all GHL events are appearing in Google Analytics with the source "Direct/None" Can GHL pass on UTM parameters of the contact or opportunity??? Or have built into the Google Analytics Workflow for us to set these by custom fields? Source Medium Content (optional) Campaign

It will be great if you add the columns of ROI and additional columns from campaign level to ad groups and keywords.

It would be great to have the ability to name the column headings anything we want to instead of only having the options provided