Users can now book appointments in Services Calendar directly through chat using Conversation AI across all supported channels, SMS, Live Chat, Facebook, Instagram, and WhatsApp.

Instead of filling out forms, customers can simply describe what they need in natural language, and the AI agent takes care of the booking.

Conversation AI is now fully integrated with Services Calendar configurations, supporting:

The AI understands user intent (even across multiple turns), maps it to the correct service setup, and creates accurate bookings.

You can also control:

---

---

Full lifecycle support for service bookings:

---

Conversation AI strictly follows the configuration defined in your .

Any updates (services, availability, staff, etc.) must be made at the to reflect in AI bookings.

Appointment is booked and confirmed directly

Appointment is created but remains in an

Payment collection is not handled by the bot yet

Note: Conversation AI does not currently support collecting payments during the booking flow.

---

Remembers user inputs even if they deviate mid-conversation

Asks clarifying questions when needed

Shows details before confirmation

Scalable foundation for upcoming calendar types and advanced conversational booking

---

Support for is planned next.

---

We've shipped major reliability improvements to the Workflow AI Builder, drastically reducing generation errors. This release focuses on ensuring the AI Builder delivers a consistent, error-free experience at scale.

The AI Builder previously failed to generate branches or actions involving conditions (If/Else, Wait with Condition of Contact Reply, Decision Maker, Find Contact, etc.), causing entire workflow generations to fail.

Valid workflow nodes were failing to generate, causing entire workflows to fail during creation.

Our focus for the AI Builder is on three pillars: lower error rates, low latency, and correctness of generated workflow output. We prioritized fixing these errors before going GA, and the results reflect that investment. As adoption grows, we'll continue improving AI Builder reliability to ensure workflows generate correctly and consistently at scale.

You can now measure how well Conversation SLAs are being met with the new SLA Performance Dashboard. While SLAs helped define response time expectations, there was no clear visibility into performance. This made it difficult to understand where delays were happening or how consistently SLAs were being met. This dashboard brings all of that into one place, giving you clear visibility into response times, SLA adherence, and overall performance trends.

👀

The SLA Performance Dashboard provides a comprehensive view of SLA adherence across messages, users, and channels. You can now see how many messages meet or breach SLAs, understand average response times, and track trends over time to identify patterns. The dashboard also breaks down performance at a user and channel level, making it easier to pinpoint where improvements are needed.

You can enable this feature from Labs - Conversations SLA Performance Dashboard. This feature is available only on the New Conversations interface. To enable the new interface, turn on CRM Redesign: Conversations and Contacts Page(Beta) from Labs.

We’ve introduced enhancements to improve email deliverability and platform security by automatically blocking emails sent to invalid or restricted domains.

Emails associated with known invalid or restricted domains are now blocked before sending.

Invalid email addresses are detected early and prevented from being used for email communication, reducing delivery failures and bounce rates.

When an email is blocked due to an invalid domain, users will see the following message:

“.”

We’ve introduced AI-powered review summary insight in the App Marketplace to help users and developers quickly understand app sentiment without needing to read through individual reviews. This feature provides a concise, structured summary of user feedback, making it easier to evaluate apps at a glance.

Marketplace app listings now include an intelligent summary generated once an app has at least 5 reviews. The system analyzes up to the 200 most recent reviews and refreshes the summary periodically as new reviews are added.

Each summary includes:

These enhancements improve discoverability, transparency, and trust in the marketplace by making review insights more accessible and actionable.

We've redesigned the Messaging Analytics section inside the Messaging tab in Phone Settings, giving you deeper visibility into your SMS performance with interactive charts, period-over-period comparisons, and detailed message logs.

- Enable the Messaging Analytics V2 flag in Labs to try the new experience. The previous analytics view remains available when the flag is off.

The Messaging Analytics tab has been rebuilt from the ground up with a clearer layout, richer data, and actionable insights to help you understand how your messages are performing.

📊 Every metric now shows how it changed compared to the previous period (e.g., "vs last 30 days"), with green/red indicators so you can instantly spot trends - whether your delivery is improving or failure rates are creeping up.

📉 A new bar chart shows how your message failure rate changes over time, with a clear threshold line at 10% - helping you catch delivery issues before they escalate to account restrictions.

🍩 A new donut chart breaks down exactly why messages failed (e.g., carrier filtering, invalid numbers, opted-out recipients, unverified toll-free numbers) so you can take targeted action instead of guessing.

📈 A new line chart tracks opt-out rates over time with a 2% threshold marker, so you can monitor subscriber health and adjust your messaging strategy before reaching risky levels.

🔍 Every summary card is now clickable - tap on Sent, Delivered, Failed, Received, or Opt-Out Rate to open a detailed logs modal showing individual message records with contact name, phone number, status, date, and error codes.

📅 The default view now shows the last 30 days (previously 7 days), and you can select up to 90 days for a broader picture of your messaging trends.

👤 Get a complete picture of messaging health at a glance - spot delivery problems, track opt-outs, and understand failure reasons without digging through individual logs.

🏢 Monitor sub-account messaging performance with clearer trend data and actionable breakdowns.

Messaging deliverability directly impacts customer engagement and revenue. The previous analytics view showed raw counts without context - you knew messages failed, but not why, and you couldn't see trends over time. With the redesigned analytics:

⚠️ with trend charts and threshold indicators before they trigger account-level restrictions

✅ by understanding the specific error codes causing failures

🛡️ by monitoring opt-out trends and staying below carrier thresholds

📊 about which messaging sources (campaigns, workflows, bulk) are most effective

We’ve introduced Fathom actions and triggers in Workflows.

This allows users to turn meeting conversations into automated workflows such as follow-ups, task creation, and internal notifications without manual effort.

Trigger workflows when a new meeting recording is available in Fathom.

Retrieve a list of available Fathom recordings for the connected account.

Retrieve the transcript for a selected recording.

Retrieve the AI-generated summary for a selected recording.

Connect Fathom to start using triggers and actions in workflows.

Automatically convert meeting summaries into actionable tasks in clickup.

The trigger fires after the meeting recording is processed and available in Fathom. This may take a few minutes after the call ends for the summary to be processed.

Yes, but mapping is not automatic. You can match contacts using participant details (such as email) within your workflow.

Yes. Fathom actions (such as fetching transcripts, summaries, or recordings) are considered premium workflow actions and will be charged at default rate per execution.

Workflow AI Builder is now enabled by default for all agencies via Labs.

Over the last quarter, we've shipped major performance upgrades, new capabilities, and reliability improvements that make AI Builder significantly faster, smarter, and more production ready.

Agency level: Head to Labs and disable Workflow AI Builder for your entire agency & all the sublocations.

Location level: Go to Automations > Global Workflow Settings and toggle off AI Builder for that specific location.

We’ve enhanced the Google Business Profile (GBP) integration to improve usability and make it easier to manage and discover business pages. These updates address common friction points during setup and page selection by providing clearer guidance when no pages are available and introducing more flexible search options. Overall, this ensures a smoother and more intuitive experience, especially for users managing multiple locations.

We’ve introduced improvements to the Google Business Profile (GBP) integration experience to make page selection and handling clearer and more flexible.

When no GBP pages are linked to the connected Google account, users will now see a clearer and more informative empty state message, which helps users understand why no pages are visible.

Users can now search and filter GBP pages using multiple fields:

This improves discoverability, especially for accounts managing a large number of locations.

Previously, Users could only search using Page Name, for Users with franchise based naming, each page had the same name and it was really difficult to find the correct page to connect. Also, Empty states were unclear when no GBP pages were found

These enhancements improve usability, reduce friction during setup, and make it easier to manage large sets of business locations.

We’ve revamped the custom fields experience in Go HighLevel CRM to make it cleaner, more intuitive, and easier to navigate—without changing any existing functionality. This update focuses on improving usability, visibility, and efficiency for managing custom fields across different objects.

This is a major UI revamp designed to significantly enhance how users interact with custom fields on a day-to-day basis. By reducing friction and improving clarity, this update helps teams work faster, make fewer errors, and manage data more efficiently at scale. It’s a big step forward in delivering a smoother, more powerful CRM experience.

More improvements coming soon—this is just the beginning 🙌