We've improved how rental pricing is represented on invoices. Each invoice line item now shows the true per-unit cost and the actual quantity booked — making rental invoices more transparent, accurate, and easier for customers to understand at a glance.

📝 In rare cases involving non-round discount percentages (e.g., 16.67%), per-unit rounding ensures the invoice always foots cleanly. Due to this, final totals may vary by $0.01 in such cases. This is the most accurate representation of the configured price and reflects best-in-class invoicing precision.

We’ve expanded , giving users greater flexibility over how conversations appear across websites, funnels, landing pages, and other embedded experiences.

Previously, the placement option was available only for . Other chat types always appeared as a floating chat bubble in the bottom-right corner, even when the widget was added within a specific section of a page.

Now, users can choose placement across all supported Chat Widget types and display the complete conversation experience directly within the page.

This enhancement gives businesses more control over across their digital experiences.

Users can now create dedicated chat experiences within:

Instead of requiring visitors to interact with a floating bottom-right chat bubble, messaging can now become a , helping businesses create more intentional and contextual customer journeys.

Opportunity Score is now available across in HighLevel Ad Manager.

After initially launching Opportunity Score for Meta campaigns, we’ve extended the same pre-publish guidance to Google and LinkedIn, with recommendations tailored to each platform and campaign type. Users can now review campaign readiness, identify potential setup issues, and improve their campaigns before publishing, all from the Review screen.

Opportunity Score gives advertisers an additional validation layer before launch, helping them:

The score is designed as and recommendations do not automatically modify campaign settings.

We’ve made keyword management in Google Ads campaigns faster and more flexible:

We are thrilled to announce our new web templates, designed to elevate your marketing efforts. Whether building a website, creating a sales funnel, or sending email campaigns, our versatile and user-friendly templates have you covered. Fully customizable and professional, they streamline your workflow, saving you time and letting you focus on engaging your audience and driving results.

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Travel & Hospitality - 1

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Home Services - 1

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Beauty & Fashion - 1

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Automotive - 2

Medical - 2

Legal - 2

Marketing Agency - 2

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Restaurant and Bar - Tea Parlors

Travel & Hospitality - RV Rentals

Travel & Hospitality - Boat Tours

Health & Wellness - Holistic Wellness

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Other - Assisted Living

Medical - Skin Med Spa

Marketing Agency - Affiliate Program

Legal - Bankruptcy Attorney

Insurance - Property and Casualty Insurance Agent

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Marketing Agency - Brand Advertising

Marketing Agency - Digital Creator

Creative - Creative Copywriter

Finance - Financial Services

Business Coaching & Consulting - IT Security Consultant

Marketing Agency - PR Agency

Marketing Agency - Web-Based Software Firm

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Beauty & Fashion - Skin Care Clinic

If a marketplace app plan included in one of your SaaS plans is updated or deleted, and that app is automatically removed from your SaaS plan as a result, you'll now get an email that correctly explains what happened. Previously, this email incorrectly said the app had been uninstalled.

You can now trust the notification you receive to reflect the actual reason an app was removed from your SaaS plan — a plan change, not an uninstall — so you can take the right next step without confusion.

This fix applies specifically to notifications sent when an app plan attached to a SaaS plan is deleted or updated. Notifications sent when a marketplace app itself is uninstalled are unchanged.

The TikTok Lead Ads integration has been migrated to the Marketplace framework, providing a more secure and scalable foundation for future enhancements. This migration improves how TikTok Lead Ads accounts are connected and managed behind the scenes while maintaining the same experience for existing users. It also lays the groundwork for future multi-account support and advanced TikTok Lead Ads capabilities.

Users can enable marketplace flow via labs.

WhatsApp is rolling out usernames, which let people message a business without ever sharing a phone number. HighLevel added support for this ahead of Meta's rollout, so these customers are captured as contacts automatically from the moment the feature reaches your market.

> Nothing about your existing setup changes. This only affects brand-new inbounds from customers who have turned on a WhatsApp username, and HighLevel already handles those.

Nothing to do. Contact creation for username adopters is on automatically. Phone-number messaging, imports, and your existing contacts continue to work as they always have.

This is in beta with Meta, who are releasing it gradually region by region. Usernames are rolling out first in these markets:

More regions will follow as Meta expands the beta.

No. This works automatically. Your existing setup, contacts, imports, and automations continue exactly as they are.

Yes, with no change. Every conversation where you have the customer's phone number behaves exactly as it does today.

No. Importing contacts by phone number works the same way it always has.

Only one thing. When a customer who has switched on a WhatsApp username messages you for the very first time, WhatsApp does not share their phone number with you. Instead of that lead falling through, HighLevel creates the contact using their username and their BSUID.

No. A username is a display label, not an address. WhatsApp does not let you look a customer up by username, and it routes messages only by phone number or by the customer's BSUID. So you cannot start a brand-new conversation with someone you only know by username.

Yes. Once they message you first, HighLevel captures their BSUID, and you can reply and keep the conversation going, following the same WhatsApp session-window and template rules that apply to every conversation.

No. Because there is no way to resolve a username to a phone number or a BSUID, you cannot initiate an outbound message to a customer you only know by username. You can only message them after they have contacted you, which is when their BSUID becomes available.

A business-scoped user ID. It is a unique identifier WhatsApp assigns to each customer for your business specifically, and it lets you keep messaging that customer even when their phone number is hidden. It is scoped to your account, so it is not a phone number and not shared across other businesses.

Often, yes. If you have an existing relationship with the customer (for example, you have exchanged messages recently, or they are already in your Meta contact book), WhatsApp continues to share their phone number. The phone number is withheld mainly in the case of a brand-new customer who adopts a username and contacts you for the first time.

No. There are no changes to WhatsApp billing, template approval, or your existing workflows and automations.

No. Customers can change their username at any time, which is exactly why it is not used as an identifier. The BSUID stays stable for your business, so your conversation history and automations stay reliable.

Usernames give WhatsApp users phone-number privacy, and adoption is entirely the customer's choice, so you cannot control who uses it. HighLevel added support ahead of Meta's rollout, so as the feature reaches your markets a first-time username inbound is captured automatically rather than slipping past a CRM that cannot read it. You stay ready while other platforms are still catching up.

You can now bill your sub-accounts a fixed rate for Conversation AI and Voice AI instead of only a markup on usage. For example, you can charge $0.50 for every message sent through Conversation AI — the same amount every time, no matter how much that message actually costs to process.

You choose the billing model — markup or fixed rate — separately for each product and sub-account, and you can switch between them whenever you like.

AI usage costs are based on tokens, which are hard to explain and even harder for your customers to estimate. A fixed rate means your customers see one simple, consistent price for AI usage — no surprises, no confusing math. That makes it much easier to explain the value of your AI products and close the sale.

Agencies can now include Company custom fields in Snapshots and reuse the same Company setup across multiple sub-accounts.

Snapshots are how agencies scale repeatable setups across their clients.

For B2B use cases, agencies previously had to recreate Company custom fields manually in every sub-account. Now they can be carried to different sub accounts using snapshots