HighLevel
Roadmap
Feedback
Changelog
ā†
Back to changelog
PoweredĀ byĀ Canny

new

Ad Manager

Reach and Frequency metrics in Ad Manager statistics

šŸ‘€ Whatā€™s New?
Weā€™ve introduced two new metrics in the campaign performance dashboard/statistics section:
  • Reach
    : Displays the number of unique users who saw your ad at least once.
  • Frequency
    : Indicates how often your ad was shown to each unique user (calculated as Impressions/Reach).
šŸ‘· How it Works:
  1. Navigate to the
    Statistics
    screen > performance listing view of campaigns.
  2. These metrics are now available alongside existing stats like Results, CPL, Spend, Impressions, Clicks, etc.
  3. Use the
    Columns
    selector on the top right of the table to enable/disable
    Reach
    and
    Frequency
    metrics.
image
  1. Tooltips appear on hover to guide you through interpretation.
šŸŒŸ Why it Matters:
  • Understanding
    Reach
    and
    Frequency
    helps you:
  • Measure
    ad exposure
    across your target audience.
  • Optimise for
    campaign efficiency
    : too low a frequency may mean underexposure, while too high may indicate audience fatigue.
  • Achieve a better
    balance between scale and repetition
    , ultimately boosting ROAS.