Ask AI

👉 Ask AI -> Use Cases 🤖📱
Ask AI is the most amazing innovation yet from GHL. It shouldn't be just 'Ask and Have It' , instead, it must be 'Ask and Get It Done' and 'Proactively Done for You' . So please rename it to something fancier. Ask AI shouldn't need an MCP setup for GHL. It's internal, and so establish the connection automatically, with role-based access control built in. Core ideas: Ask AI must allow the creation of recipes or flows (define user journeys, that are a bunch of actions related to a certain business process — such as onboarding, quotes, scheduling, upgrades, manage inventory, running promotions, cancellations, etc.) Clients wouldn't always remember the names of workflows, pipelines, or contacts. So, Ask AI must be able to understand context and proactively prompt for and act on what they would like to get done and help them do more consistently. Use predictive analytics for competitive advantage. -> Is a super-intelligent assistant (like Jarvis!) -> Hook up Ask AI with Voice AI - so clients can call in and talk to their assistant. -> Seamlessly identifies and authenticates clients using a pre-recorded voice and not allow anyone who has access to the device to issue commands at will. Banks in the UK use voice-based auth for customer phone calls, so it isn't impossible. -> Clients interact with their assistant hands-free (mainly on mobile), or even chat when in meetings or at the doctor's, but need to get something done. -> Provides a summary of the day at the start, say 8 am. -> Provides insights or highlights with KPIs at the end of every day. -> When a client has to attend to something urgent and can't join the next call, Ask AI instantly shoots a message to the contact with a link to reschedule or, even better, initiates a conversation with the contact and guides them through rescheduling. -> Sends an automatic LC App notification checking in a few mins later after every 'confirmed' appointment, asks for a status, and updates show/no-show status, meeting summary and contact fields with relevant info, such as quoted price, etc., and moving opportunity stages, adding the contact to workflows, send an estimate or invoice, payment links, or even a text message, add tags etc. -> Proactively monitor OKRs and KPIs of the business and push the owner on areas where there's a slowdown. Simple Business Use Case: Voice AI books a job for a plumbing client, who receives the daily schedule in his mobile app, visits the customer's property, completes the job, gets back in the van to drive back his place, activates the 'Ask AI' assistant on mobile, confirms job status, estimated hours on the job and cost of parts required to fix a leak, and if an amount was quoted for the job incl VAT - and that's all. Ask AI then sends out an estimate with the required items, follow up until the quote's accepted, moves the opp to the quoted stage, sends out a text/email to the customer with ways to book another appointment, or uses the proposed project calendar to suggest a few slots optimising routes but prioritising urgency, agrees the date/time and schedules a follow-up appointment, moves the opp to the follow-up appointment stage, adds to the client's itenary for the day, tags as relevant, and sends reminders as needed. The plumber then visits the property, fixes the leak, and heads back to his place. Again sharing a quick update to the Ask AI assistant on his mobile, who then send out an invoice to the client, follows up for payment, and sends a review request post payment, working with opps and tags as relevant throughout. A lot of this would seem like it can be done using workflows and it's what we said at the start - creating recipes or flows for the AI (defining customer journeys), so everything falls in place, and gets done seamlessly in the backend - removing the need to build complex workflows, or involving wait steps, if/else logic, handling errors by intelligently deciding what the next steps are, all while acting like a true assistant. There'd be many more use cases for this to come.
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GHL AI Assistant (For users - NOT for customers)
Given this is the direction that Google is going with Gemini for Gmail and we can expect many platforms will go, I suggest it's worth looking into for the big picture... A BUILT-IN GHL AI ASSISTANT (IN THE GHL BACKEND - NOT FOR CUSTOMERS - FOR US!!)... WHAT DO YOU THINK? EXAMPLE DIALOGUE: ME: "Create a smart list of people who have purchased before but not in the past 12 months, but have been reading our emails." GHL AI: "Sure Adrian. I've created a Smart List of people that purchased a product, but not within the last 12 months, and who have been opening emails. It's called 'Purchased over 12 months ago & reading emails'." ME: "Great, thanks. Now create a workflow that sends a sequence of 5 emails over 5 days, offering compelling reasons to purchase our most recently added product, with a link to the product page. If the person buys the product, remove them from the workflow." GHL AI: "No probs Adrian. I've created a Workflow called '5 day course promo' that sends 5 compelling sales emails over 5 days for the '2025 Business Coaching Course'. People who buy it will be removed from the workflow. The workflow is in draft mode. You can review the emails here. Would you like me to make it go live?" ME: "Great work. Change the main call to action in the emails to buttons instead of text links." GHL AI: "Got it Adrian. I've changed the call to action links to buttons. You can review the emails here. Would you like me to make the workflow go live?" ME: "Yes. And add everyone from that smart list to the workflow." GHL AI: "Sure. The '5 day course promo' workflow is now live and everyone from the 'Purchased over 12 months ago & reading emails' smartlist has been added to it."
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Allow File & Image Uploads to Ask AI (Photos, Code, Documents etc.)
Right now, Ask AI only accepts text input. But the model powering it (Claude Sonnet 4.6) natively supports image and file understanding — it can read documents, analyze photos, interpret code files, and work with uploaded content out of the box. That capability just isn't exposed in the current Ask AI interface. Adding a simple attachment button (images, PDFs, code files, HTML, etc.) would unlock a massive amount of functionality that's already built into the model: • Upload a screenshot of an email template and say "rebuild this in the email builder" — the AI can see it and replicate it • Drop in a logo or brand asset and have it incorporated directly into whatever it's building • Paste an HTML file or code snippet as an attachment for the AI to edit, debug, or improve • Upload a PDF (like a service menu or price sheet) and ask the AI to pull info from it to build automations or content • Share a photo of a before/after result and have the AI write social media copy or email content around it The model already knows how to handle all of this — it just needs the interface to accept the files and pass them through. This would turn Ask AI from a text-only assistant into a true visual + document-aware builder, which is especially powerful for the email builder, website builder, and content creation tools. This feels like a low-lift, high-impact feature since the underlying model already supports it. Just needs the upload UI and the file-to-API passthrough.
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