LC Email System

AUP Spam Blocking
We are introducing a new AUP Spam enforcement system to improve sender reputation and protect HighLevel’s email infrastructure. Currently, we only take AUP action for high hard-bounce rates (invalid emails, etc.). With this enhancement, we will also enforce AUP when emails are repeatedly blocked for spam-related reasons, even if Email Validation is enabled. Enforcement Logic: 3 spam strikes within a rolling 7-day window → Email sending will be permanently blocked for the sub-account. This block is independent of bounce/AUP hard bounce logic. The block persists even when Email Validation is enabled. Notifications: For every spam strike, we will send: In-app & email notifications to Agency Owner Notifications to sub-account users (same flow as current AUP bounce notifications) When permanently blocked (after 3 strikes), users receive a clear message explaining: Why they were blocked The spam violations detected Recommended next steps (improving content, domain setup, warmup, etc.) Why This Matters: This enhancement: Prevents continued sending of spammy content Protects domain & IP reputation for all HighLevel senders Reduces Microsoft/Gmail spam filtering Ensures higher inbox placement for compliant users Strengthens overall infrastructure integrity Rollout Notes: This will run alongside the existing AUP bounce enforcement. Spam detection will use full provider response messages. UI + notification updates will mirror AUP bounce experience.
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Enhancement
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in progress
Feature Request: Add RFC-Compliant List-Unsubscribe Headers for Custom SMTP (Amazon SES)
Product Area: Email (LC Email / Custom SMTP) Priority: High (Deliverability & Compliance) Use Case: High-volume transactional and broadcast email using Amazon SES Summary When using LC Email with Mailgun, GoHighLevel correctly includes RFC-compliant List-Unsubscribe headers. However, when using Amazon SES as a custom SMTP provider, these headers are not included, which creates deliverability and compliance issues for bulk senders. This makes Amazon SES impractical for production email sending despite being a supported SMTP option. Current Behavior LC Email (Mailgun integration) Sends: || List-Unsubscribe: <mailto:...>, <https://...> || List-Unsubscribe-Post: List-Unsubscribe=One-Click -> Gmail/Yahoo display native “Unsubscribe” UI -> Complies with Google/Yahoo 2024 bulk sender requirements Custom SMTP (Amazon SES): -> No List-Unsubscribe headers are sent -> Gmail does NOT show native unsubscribe -> Unsubscribes rely solely on footer links -> Increases spam complaints and suppresses inbox placement -> Fails Google/Yahoo bulk sender expectations Why This Matters (Deliverability Impact) As of 2024, Gmail and Yahoo require bulk senders to: • Support one-click unsubscribe • Include List-Unsubscribe and List-Unsubscribe-Post headers • Provide frictionless opt-out without login or extra steps Without these headers: • Inbox placement is negatively impacted • Complaint rates increase • Sender reputation degrades over time • High-volume senders cannot safely use SES via GHL This affects: • Agencies • Newsletter businesses • Daily senders • High-volume broadcast workflows Requested Enhancement When using custom SMTP providers (Amazon SES), please: Inject RFC-compliant headers into all outbound emails: || List-Unsubscribe: < mailto:unsubscribe@domain.com >, || < https://yourdomain.com/unsubscribe?token= ...> || List-Unsubscribe-Post: List-Unsubscribe=One-Click Allow the unsubscribe URL to: • Respect existing GHL unsubscribe logic • Mark contacts as unsubscribed immediately • Work without authentication Apply this consistently across: • Broadcasts • Automations • Campaign emails This should mirror existing behavior in the Mailgun (LC Email) integration. Additional Context -> Amazon SES fully supports List-Unsubscribe headers -> This feature works correctly today in many ESPs (FluentCRM, Email Octopus, Mail Mint, Sure Contacts etc...) It's already possible to handle bounces via Make.com + SES event notifications. This change would make SES viable as a long-term sending option inside GHL Business Impact for GoHighLevel Adding this feature would: -> Reduce LC Email cost objections for high-volume senders -> Improve deliverability outcomes platform-wide -> Reduce spam complaints and support tickets -> Enable agencies to use SES at scale without compromising compliance -> Align GHL with modern bulk sender standards Closing This is not a workaround request — it’s a core deliverability requirement for custom SMTP usage in 2024+. Parity with the Mailgun integration would unlock SES as a first-class sending option inside GoHighLevel. Thank you for considering this.
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Enhancement
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