Funnels

Improved A/B Split Test Reporting: Add Click-Through Rate (CTR) for Funnel Steps
Hi GHL Team, We are actively using the A/B split testing feature within funnels and websites to optimize our user journeys. While the current reporting for "Page Views," "Opt-Ins," "Sales," etc., is a good start, it severely lacks a crucial metric for optimizing landing pages and specific funnel steps: Click-Through Rate (CTR). Currently, if we are A/B testing a landing page with the goal of getting users to click a CTA button to the next step of the funnel, we have no direct way to measure which variant is performing better in terms of actual clicks on that CTA. The existing metrics (like "Opt-Ins" or "Sales") are too far down the funnel to give immediate feedback on the engagement with the initial CTA. This forces us to implement external tracking solutions (like Google Analytics 4 via GTM) to get this fundamental data, which adds complexity and time. We propose the addition of CTR reporting for A/B tests, specifically: Ability to define a "primary CTA click" on each page/step. Reporting of "Clicks" on this CTA for each variant. Calculation of "Click-Through Rate" (Clicks / Page Views) for each variant directly within the GHL A/B test report. This would be a game-changer for funnel optimization, especially in markets where users might not be accustomed to the funnel structure (leading to trust issues and lower initial engagement). It would allow us to quickly identify which page design, copy, or offer is most effective at moving users to the next stage, significantly enhancing the value of the A/B testing feature. Thank you for considering this essential improvement.
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