Prospecting Tool

Improve Social Media Presence Report
As a marketing agency, we love this tool for SEO reports and website health, however there are some things that we would really love to see added such as: Accurate Follower & Engagement Data Ensure follower counts are up to date and not rounded excessively. Include engagement metrics such as average likes, comments, and shares per post to give a clearer picture of audience interaction. - Follower count increase/decrease over the last 30-90 days per platform Post Frequency & Consistency Analysis Show the last 10-15 posts with timestamps to analyze consistency. Indicate if the account posts daily, weekly, or inconsistently. Highlight gaps in content posting (e.g., inactive for 30+ days). Content Type Breakdown Differentiate between post types (image, video, carousel, story, reel, live). Show which type performs best based on engagement. Platform-Specific Insights Facebook: Pull data on page likes, recent ad activity, and page responsiveness. Instagram: Identify bio links, story highlights, and hashtag usage. LinkedIn: Track company page followers, post activity, and employee engagement. TikTok: Display video views, trending content, and posting frequency. Competitor Benchmarking Allow comparisons with industry competitors for context. Identify areas where a business may be underperforming compared to similar brands. Lead Contact Opportunities Display whether DMs or messages are open on Instagram, Facebook, or LinkedIn. Show links to their website or email when available.
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