Here are some suggested tracking so we can trigger behavior based automations in communities and courses:
  • Engagement triggers in general
  • Big one: drop off averages (when they leave a community or course) trigger campaign
  • hit certain milestones of engagement including posting, commenting, or course lesson completions
  • trigger sequence if they reach certain milestones or levels if we get gamification
  • Link clicking (already have this)
  • Affiliate engagement as it relates to courses and communities (paid)
  • videos watched
  • anything they are consuming in the course or community