Add conditional tagging/personalization feature. Users can enter a multi-element tag such as {{contact.first.name, contact.last.name, Hey}} Condition-based personalization rules or "dyanmic personalization":For example, If contact Custom Field == Dallas, TX, then insert Dallas, TX into email.Else if Custom Field == NULL, then insert Custom Field_2.Else do not send email to this user. The idea is really to be able to add personalized snippets to emails with confidence. If a custom field isn't populated, a snippet like this would not make sense:"I noticed you went to college at the University of Texas" so, because the custom field is not populated, the entire snippet needs to change to a fallback like..."I noticed you used to work at Amazon"

HIGHLVL-I-2008