Weāre delighted to bring you a powerful new feature in the Prospecting Tool Audit Reportā
Marketing Technology Stack Analysis!
This update allows agencies to gain valuable insights into the digital marketing ecosystem of their prospects by analysing key marketing tools integrated into their websites.š¤Æ
What is Marketing Technology Stack Analysis?
Marketing Technology Stack Analysis provides a detailed breakdown of the various tools and pixels used on a prospectās website. This includes:
- Facebook Pixel:See if the prospect is utilising Facebookās tracking pixel to retarget and optimise their ad campaigns.
- Google Ads Pixel:Analyse if Google Ads are being properly tracked for performance measurement.
- Google Tag Manager:Check for the use of Google Tag Manager to streamline pixel and tag deployment.
- Google Analytics Pixel:Ensure that their web analytics are properly set up to track user behaviour.
- Google Ads: Identify whether the business is using Google Ads and how they can improve their campaigns.
š Key Features:
- Multi-format Reporting: Available in both PDF and Audit Report formats
- Strategic Insights: Evaluate the foundational tools driving prospects' online marketing efforts
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Why Youāll Love It:
- š Spot Immediate Opportunities:Instantly see where prospects can improve or expand their digital marketing efforts, from optimising ad tracking to expanding re-marketing strategies.
- š Maximise Business Growth:Use the insights from this analysis to recommend strategic improvements that drive more targeted advertising, better audience tracking, and ultimately, increased conversions for your clients.
- š¼ Position Yourself as an Expert:Stand out to your prospects by offering a deeper level of insight into their marketing technology, showing them where theyāre ahead or where they can do more.
Curious to Learn More About This Feature?
š Explore our Support Document!We love hearing your ideas and bringing them to life!
ā¤ļø Share your thoughts on Prospecting Tool in our Ideas Board!