Prospecting Audit Report: Accuracy & Transparency

We’ve made a series of backend improvements to make your Marketing Audit Reports more accurate, credible, and transparent. These updates ensure you can confidently share audits with prospects and use them as a stronger sales tool.

What’s New

1. Improved Website Chat Widget Detection

Before: Many websites with chat widgets were not being detected correctly in audit reports, leading to false negatives.
Now: With more advanced backend checks and expanded testing, chat widget detection is significantly more accurate.
Impact
: Agencies can now rely on audits to highlight whether or not prospects are engaging with customers through live chat — creating upsell opportunities when they aren’t.

2. Enhanced Techno Stack Accuracy: Improved detection for

Google Tag Manager
Google Analytics Pixel
Google Ads Pixel
Google Ads

Impact

: Audits now better reflect the actual marketing tools in place on a prospect’s site, helping you spot gaps and position your services effectively.

3. SEO Audit: Better GBP Category Matching

Before: SEO Heatmaps sometimes used a different category than what was listed on the prospect’s Google Business Profile (GBP), creating mismatched results.
Now: Heatmaps now pull directly from GBP categories with higher accuracy.
Impact
: You and your prospects see SEO results that match exactly how they’re represented on Google.

4. Online Reputation Scoring Update

Before: Businesses with very few reviews (even if all 5-star) could receive a perfect 100% score.
Now: Scoring logic has been updated so that low review volume is taken into account, preventing artificially inflated scores.
Impact
: Reputation audits now reflect a more realistic credibility picture, helping you have more authentic conversations with prospects.

5. Premium Report Tag Fix

Before: Customers with active Premium Prospecting subscriptions sometimes didn’t see their reports marked as “Premium,” due to internal tagging logic.
Now: All reports generated by Premium subscribers are consistently labeled as Premium.
Additionally: A new Premium badge has been added to the internal Audit Report view for clarity (not shown in external PDF or shared reports).
Impact
: Eliminates confusion and ensures customers always see their Premium subscription value reflected.

6. PDF Export Reliability Improvements

Before: In some cases, PDF exports of Audit Reports were getting stuck or timing out, especially for larger or premium reports with multiple sections.
Now: We’ve optimized backend PDF generation and added better error handling. Exports now complete faster and are more reliable, with reduced failure rates.
Impact
: Customers can confidently export and share PDF reports with prospects without worrying about incomplete or failed downloads.

Why It Matters

More accurate data = more credibility with prospects.
Stronger sales narratives (e.g., missing chat widgets, no website, low review counts).
Clearer subscription value with Premium tags fixed.
More reliable report exports for client presentations.

These updates are already live. Run your next Marketing Audit Report and see the improvements in action!

Upcoming Next

🚀

Website Hosting Audit Section: Check for non wordpress sites
Multilingual Report Sharing & Export Report PDFs (13+ Languages supported)
SEO Audit Section: Change default heatmap keywords, search radius & much more!

If you have any suggestions or feedbacks for next quarter - please drop them at https://ideas.gohighlevel.com/prospecting-tool