UTM Tracking and reporting
complete
For leads that are won, I'd like robust reporting that allows us to track UTM/URL parameters, and the ability to run reports to be able to see which leads from which campaign types have a higher likelihood to close, versus no shows, versus cancels, etc.
HIGHLVL-I-238
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J
Jhon David
Fix Email Click Attribution: Append UTM parameters directly to the Contact Record
Description:
Currently, there is a massive blind spot in GHL's native attribution when it comes to Email Marketing. When a contact clicks an email link, the UTMs are logged in the general "Attribution Report" under Page Visits, but they are NOT written to the specific Contact's record.
Because email clicks are not classified as a "native attribution event", the contact.last_attribution_source remains completely unchanged (usually stuck on "Direct Traffic").
Why this is a critical issue:
Support often suggests using a workflow triggered by an email click to update custom fields using the {{contact.last_attribution_source}} variable. This workaround is flawed and does not work. Since the email click never updates that variable in the first place, the workflow pulls empty or outdated data. Furthermore, if we use Trigger Links to identify the contact, the UTM data is lost entirely.
The Request:
Please make email link clicks a native attribution event. If an email has UTM tracking enabled, clicking that link MUST update the contact's attribution fields (contact.last_attribution_source, campaign, medium, etc.) just like a form submission or calendar booking does.
Without this, it is impossible to accurately track which specific email campaign drove a specific contact to convert or take action using workflows or smart lists. We need true contact-level attribution for email clicks!
S
Sales & Marketing
Merged in a post:
Lead source report
g
gandalf magic
It would be great if I can see on a dashboard under Lead Source Report how many leads came throug a specific channel such as Facebook, Google ads, SEO, GMB etc... and to see how many of them are lost/won/open/
HIGHLVL-I-3628
S
Sales & Marketing
Merged in a post:
Attribution Reporting Revamp - Source wise, Module wise
S
Sales & Marketing
D
Daniel Illingworth
Sales & Marketing is this actively being worked on? If, as Kyle Bahr and Mike Lombardo mentioned below, we could add manual definition for the attribution via API, that'd be a game changer for sure.
M
Mike Lombardo
Manually add attribution if you have webhook triggers for your forms like elementor etc outside of ghl funnel builder but your own separate hosted site.
D
David Esau
Yes! Much needed to create better reports by contact source. There is limited functionality and source is one of the most important aspects of measuring campaign success.
S
Sales & Marketing
updated the status to
complete
K
Keith Besherse
Sales & Marketing, thank you for the Change Log links!
H
Hugo Startsi De Abreu
How many years has this been under review?
t
test test
Can everyone go upvote: https://ideas.gohighlevel.com/lcphonesystem/p/power-dialer-redial-option
E
Elijah Casey
What would also be helpful is the be able to filter funnel stats by utm parameters so we can see which landing pages are converting best with certain audiences. I have faith you guys will get it done! Thanks in advance.
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