Problem:

Meta's WhatsApp costs keep increasing, and the current rebilling model severely strains agency cash flow. Agencies must front usage costs, wait days for client reimbursement, and absorb 3-5% in Stripe and banking fees. Furthermore, clients push back against markups because Meta publishes its pricing publicly.

Solution:

Allow sub-accounts to attach their own payment method directly to Meta for WhatsApp usage, while HighLevel continues to manage the API connection and conversations. This eliminates agency financial risk, prevents fee erosion, and removes client billing friction.