Post & Scheduling

New post scheduled

Post published successfully

Post failed to publish

Post draft created

Post approval requested

Post approved/rejected

Engagement

New comment on a post

New like on a post

New share/repost/retweet

New direct message received

New mention/tag of brand

Comment contains specific keyword (e.g., “price,” “support”)

Follower milestone reached

Audience & Growth

New follower gained

Follower lost

Audience crosses specific threshold (e.g., 1k followers)

Engagement rate drops/rises by X%

Content & Media

New media file uploaded to library

Media file tagged/categorized

New idea/content added by team

Analytics & Monitoring

Post reaches specific engagement metric (e.g., 100 likes, 50 comments)

Campaign ends / hits KPI target

Competitor posts with specific keyword/hashtag (social listening trigger)