Social Analytics, click through rates, total watch time duration, likes, saves, shares etc. | Voters

Social Analytics, click through rates, total watch time duration, likes, saves, shares etc.

under review

Devon Smart

Social media algorithms typically have the goal of rewarding the user for keeping other users on the platforms for the longest. 
That being said the most effective analytics metrics to see if our social posts are most effective is analytics such as click-through rate or engagement rate, average watch time duration, saves, shares, likes, traffic sources such as FYP or search on Tiktok or Search or Suggested for Youtube. 
Key metrics like that will better for social analytics

January 21, 2025

Sales & Marketing

marked this post as

under review

Sales & Marketing

Hey Devon

Thanks for your valuable feedback, we'll be adding other key metrics iteratively based upon the data provided by each platform. We've recently kicked out the pre-liminary data for all platforms on the planner, excited for ya'll to use it and get started from there.