🔄 Streamlined Product Management in GHL: Smarter Control from Agency to Subaccounts
J
Jay Martin
Solution:
When GHL releases new features or products, they should be automatically disabled by default at the subaccount level, giving agencies full control over activation. Instead of having to manually activate these features across individual accounts, agencies should have access to a centralized management hub at the Agency level — complete with smart lists, filters, and bulk toggle capabilities.
Once a new feature is activated for subaccounts from the Agency level, it should default to admin-only access within each subaccount. Subaccount admins can then selectively enable it for individual users, maintaining clarity and permission-based control.
This flow ensures:
No accidental feature rollouts
Clear visibility and control for agency owners
Efficient permission handling per user inside each subaccount
A scalable approach as GHL continues to release new products
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S
Sales & Marketing
Merged in a post:
Reselling features like Domain Purchase must be configurable to OFF by default for new subaccounts
J
Johan T Gustafsson
This issue goes far beyond the Domain Purchase feature. That’s just one of several reselling services that we as agencies currently have no control over from the agency level.
Right now, when a new reselling feature is released, it’s automatically switched ON by default — meaning all our subaccounts instantly get access to buy and activate something we haven’t approved, tested, or even learned yet.
That’s a major structural problem.
We need full control over our own customer flow.
Most of us running White Label platforms are small teams — sometimes just one or two people — while you have thousands on your side. I completely understand your goal to push innovation and roll out new functionality quickly. But from our side, we simply cannot manage the risk of having new products auto-enabled for every client account without our consent.
Here’s what happens in practice:
You release a new reselling service (like Domain Purchase).
It’s automatically enabled across all new subaccounts.
Our customers can now buy and activate it — often before we even know it exists.
We then get the support tickets and questions, even though we haven’t tested the product ourselves or confirmed that it works properly in our market (for example, .se domains aren’t even supported yet).
That’s not sustainable.
The system design needs to prioritize agency-level control.
The correct logic should be:
All new reselling features OFF by default.
Agencies decide if and when to enable them for their subaccounts.
Please escalate this feedback internally — not just as a “feature request,” but as a core platform issue that affects all agencies using GoHighLevel under a White Label model.
I’ll still submit this formally through the feature request process if that’s required, but I really hope this reaches the product and development leadership directly.
We want to support and promote your tools, but to do that effectively we need control, predictability, and trust in the rollout process.
Best regards,
Johan T Gustafsson
Trees of Wealth / BizArena
S
Sal Cincotta
guys - if you want to truly be white label - we need to be able to control this at the agency level. as it is set up today - i need to log into each and every suib account to disable it??? how does that make any freaking sense. i should be able to control this in the SAAS configurator so we can use some of these features to upsell to different plans. please escalate this.
E
Esteban MĂ©ndez
Sal Cincotta Right
M
Marvin Eckert
yes please!