I am baffled that the only way to have salespeople see custom dashboard modules is to either turn them into an administrator or allow them to see all contacts in the system.

That is a choice nobody should have to make. I want to close the system down so that salespeople ONLY see their data and can have a dashboard of custom modules pertaining to them.

Simple enough.

YES! YEs! YES! Please. This seems so odd to me that's its not already the case in this day in age.

Agree100%