Fully custom reports using both standard and custom objects along with custom fields | Voters

Fully custom reports using both standard and custom objects along with custom fields

Parham Nassiri

I would love to see an enhancement that allows users to create fully custom reports using both standard and custom objects along with custom fields.
Currently, reporting options are limited when it comes to pulling data across different objects, especially when custom fields are involved. A custom report builder would enable users to define specific metrics, apply advanced filters, and generate tailored reports based on their business needs.
Example Use Case:
A digital marketing agency using GoHighLevel wants to track client engagement across multiple touchpoints. They have custom fields for tracking lead source, campaign performance, and sales pipeline stage. With a custom report builder, they could:
Pull data from contacts, opportunities, and custom fields to see which marketing campaigns generate the highest conversion rates.
Create a report showing average deal size per campaign based on opportunity records.
Filter leads by custom tags and status updates to analyze client retention trends.
Adding this feature would provide greater flexibility and empower businesses to make data-driven decisions directly within the platform.
I appreciate your consideration and look forward to hearing your thoughts on this!
Best,

March 27, 2025

Sales & Marketing

Merged in a post:

Custom Report Upgrades

Tayla Cameron

We would like to see upgrades to the custom reporting feature. Currently, this only pulls data from the dashboard or uses widgets that are similar to dashboards. 
We would like to see reporting pull the beautiful statistics information from the social planner, the ad reporting on the reporting tab for Facebook and Google, etc. We have great information at our fingertips, but we lack a way to present it in a visually appealing report. Think Agency Analytics, except in HL. We are almost there; with so many tools in play, can we get it to reporting?
Alternative - If the statistics, Google Ads report, Facebook Ads report, etc., could provide embedded links, we could manually integrate them into the dashboard or report.

April 14, 2026

Adal Bermann

This would allow us to create reporting "per location" using a custom Location objects for businesses that operate multiple physical locations.

Paul Juchima

Agree, Social Planner Statistics should be available in custom reports with the ability to combine organic social, paid ads and SEO, and then scheduled periodically on auto pilot.

Justin Williams

We need this for transaction reporting per contact. It is very important!

Dave Oshenye

Badly need this

Jeff Price

We need this ASAP!

Katie Colihan

Yes. PLEASE. 
Use case:
A home improvement company wants to report on several parts of the financial aspects of a job including "Sale Amount", "Installation Costs", "Survey Costs", "Permit Costs", "Material Costs", "Gross Profit".  I have custom fields set up for this already in both "contact" and "opportunity".
I'd like to be able to create a report that easily shows this data with a sum of all costs per category for the dashboard range.

Tim Lovell

Yes please for custom objects in reports. Really need that

Liam Holmes

Yes, being able to report on custom fields would be great, as well as custom objects.