Calculate cost per lead | Voters

Calculate cost per lead

under review

Dr. Richard Girling

We would love to get the following data:

Total number of new leads (Call + Form + Chat)
Cost per lead
Number of leads per source (Google Ads vs. Google Organic vs. Facebook Ads vs. Other etc)
Cost per lead per source

June 30, 2023

Sales & Marketing

Merged in a post:

DASHBOARD ENHANCEMENT ✅: CONVERSTION RATE CALCULATION

ResQWare Admin

Is it possible to give us the ability to calculate conversation rate from EITHER number (i.e. sum) of won vs lost opportunities (current) OR the "value" of won vs lost?

April 14, 2026

Maxime Warnault

Making cost per source available would be amazing.

TOTAL Facebook Ad Spend
TOTAL Google Ad Spend

This would allow us to calculate the cost per lead, cost per call, cost per client, ROAS, etc…

It's already available in the Facebook Ads Report but we can't calculate cost per appointment right now for example.

Annandale Sayers

YES!! This is absolutely critical. 
1- Please all us to calculated $$TOTAL$$ LEAD COST (which is the spent amount on Google ads or Facebook ads) DIVIDED BY a number of specific calls, forms, and/ or opportunity cards.
2- cost per source
3- cost of total marketing spend per opp cards , per calls, 
4- cost per pipeline 
5- cost per opp card # in multiple or certain pipeline stages or funnel stage
6- cost per won opp card

Tommy Loch

Having this for SMS, Phone calls, RVM would be beneficial as well

Sales & Marketing

marked this post as

under review

Maxime Warnault

Sales & Marketing any update?

ResQWare Admin

I want to submit a picture of what I am looking for. This example is a great one. Currently, the Conversation Rate is 21.90% due to 226 of 1032 opportunities won. Consequently, this is inflated from the actual financial conversion as $1,642,200 of the $9,545400 is only a 17.20% conversion. This is also an important indicator to determine real conversions. I might have a lot of zero dollar opportunities that convert inflating this number significantly while my top line revenue is not feeling the rate. This is especially true and necessary since this dashboard is a combination of all pipelines.

Photo Viewer