example: By submitting and checking the box on this form, you agree to receive communication from us such as appointment reminders, marketing, and follow-up messages from {My Company} via SMS or email. Message and data rates may apply. Reply STOP to unsubscribe or visit {my website} for more info.

This is great, but where’s the opt-in and Phone? What’s the point of having a lead magnet if we’re not collecting consent to send follow-up sales communications?