T
Tony Lozano
As a marketing agency, we love this tool for SEO reports and website health, however there are some things that we would really love to see added such as:
  1. Accurate Follower & Engagement Data
  • Ensure follower counts are up to date and not rounded excessively.
  • Include engagement metrics such as average likes, comments, and shares per post to give a clearer picture of audience interaction.
  • - Follower count increase/decrease over the last 30-90 days per platform
  1. Post Frequency & Consistency Analysis
  • Show the last 10-15 posts with timestamps to analyze consistency.
  • Indicate if the account posts daily, weekly, or inconsistently.
  • Highlight gaps in content posting (e.g., inactive for 30+ days).
  1. Content Type Breakdown
  • Differentiate between post types (image, video, carousel, story, reel, live).
  • Show which type performs best based on engagement.
  1. Platform-Specific Insights
  • Facebook: Pull data on page likes, recent ad activity, and page responsiveness.
  • Instagram: Identify bio links, story highlights, and hashtag usage.
  • LinkedIn: Track company page followers, post activity, and employee engagement.
  • TikTok: Display video views, trending content, and posting frequency.
  1. Competitor Benchmarking
  • Allow comparisons with industry competitors for context.
  • Identify areas where a business may be underperforming compared to similar brands.
  1. Lead Contact Opportunities
  • Display whether DMs or messages are open on Instagram, Facebook, or LinkedIn.
  • Show links to their website or email when available.