One improvement that would significantly reduce onboarding friction in GHL is the ability to send clients a secure invite link to connect their Google Business Profile without requiring them to log into GoHighLevel first.

This connection should be part of an onboarding flow, where the process is guided step-by-step. For example:

Client connects their Google Business Profile via secure link

Once the connection is completed, they are automatically redirected to the next onboarding step (for example CRM setup or external CRM integration)

This would make onboarding much more seamless, especially for agencies that need to connect multiple systems in sequence. It would reduce setup time, simplify authentication for clients, and eliminate unnecessary back-and-forth during onboarding.

Overall, it would enable a more structured and automated onboarding flow from external systems into GHL.