When someone calls to the web app, the name is displayed. It would be very useful if additional fields could be pulled in and displayed. For example, if the caller is an existing customer who owes us $3287, but wants to schedule an additional service, it would be great to know.

(A service called Weave already offers this...)

Or if the caller already has an appointment scheduled, it would be great to know.

Or if they are tagged as a "VIP", it may change behavior.

Multiple reasons to pull in this additional information and display it on the incoming call Pop-Up.