Allow Unsubscribe Headers for All Subaccounts (Independent of Reputation Management)
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Jared Auld
We need a straightforward way for all subaccounts to enable email unsubscribe headers (List-Unsubscribe header) without it being gated by the current "reputation score" which heavily relies on Google/Facebook reviews.
Why it's important:
Many GHL users serve clients who are not B2C or brick-and-mortar businesses. These clients don't use or need public reviews like those on Google or Facebook. The current system means these legitimate businesses cannot easily enable a crucial feature for email deliverability and compliance (keeping emails out of spam folders) because the unlocking mechanism is based on metrics irrelevant to their operations. Unsubscribe headers are a fundamental requirement for good email sending, regardless of business type or review count.
How it should work:
Implement a clear setting or simple request process within subaccounts specifically for enabling email unsubscribe headers. This process should verify the legitimacy of the sending account using criteria relevant to email sending itself (e.g., domain verification, SPF/DKIM setup, or other standard checks), not based on review platform presence or a reputation score designed for B&M/B2C.
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Arseni Timofeev
Hi! Just found this.
wait, does GHL lock/unlock unsub headers based on Google/Facebook reviews? Is there a way to confirm that? I was working on the missing unsub headers issue with GHL support for a while and they never mentioned it's related to Google/Facebook reviews. So that's good to know.
Is there a way to see if the feature is enabled/disabled for a sub-account other than sending a test email campaign?
(In my experience when a "test email" is sent - headers are just fine, but when sent as a campaign (even to just one contact) - no headers present...)
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Jared Auld
Arseni Timofeev Yes, I spoke with them a few times because the answer was not clear. I finally was told that the only way to have them activated was to request it and then based on Google/Facebook reviews they would enable them. And, since we only work with B2B clients there is no way for us to have them activated because we do not rely on reviews.
It is somewhat covered here but until it was escalated it was not clear that the review reputation was the leading factor. https://help.gohighlevel.com/support/solutions/articles/48001234940-how-list-unsubscribe-helps-email-deliverability#:~:text=The%20list%2Dunsubscribe%20header%20is,even%20send%20you%20more%20spam.