The system forces each word in the Friendly Business Name to begin with a capital case. Our business name is lowercase first and the system is breaking our branding on payment pages. We enter "shiftED Academy" in the Friendly business name and receive ShiftED Academy pushed through. This is a design flaw. Name should be as entered when replicated. This same issue seems to exist in custom field titles. For example, if a form title includes a lowercase word, in the CRM left panel when in a contact, it automatically puts a capital on the first letter of each word.