External ID for FB Pixel integration
M
Michael Walker (Goodbye Ego)
Please add the "External ID" parameter to the API call, using the Contact ID from HL when sending Conversions API or Pixel Events.
This is necessary because including the "External ID" will significantly improve the matching process for ads optimization, leading to better performance and results.
Log In
I
Ihsan Khan
Passing user details as additional fields would be great as well. only if someone cares about their ads. This would be the first step towards imporving pixel installation.
S
Sam Howard
Conversions API
and
Pixel Events. - This would be extremely helpful because it would enable proper deduplication.