Enable the "ID" field on Facebook Lead Ads to unlock "Conversion Lead Ads" in Facebook
under review
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Jeremy Hobin
Facebook Lead ads now allows you to optimise towards "Conversion Leads" which is where Facebook will optimize towards people who convert deeper in your funnel (and not just filled in a Lead form).
In order for this to work we need to map the "ID" field to a contact field in GHL, so that it can be passed back to Facebook when a deeper conversion occurs (like they fill in a form, make a purchase or book a call). (The "ID" value is a 15-16 digital unique number that is generated when someone completes a Lead Ad and is sent as part of the payload).
Zapier gives us access to this ID field so I can do this through Zapier, but right now Highlevel Lead Ads integration doesn't. What we need is for Highlevel to allow us to access the 'ID' field and map it to a custom contact field. Then when a conversion occurs, we can send it to Zapier via webhook, which then passes that data back to FB telling them the lead ID has converted.
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A
Alexander Byre
Unlike many other fields that are optional, the Lead ID is sent through with every single lead every single time a Facebook form is submitted, so I do not understand why GoHighLevel doesn't just pull it. We need this!
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Adnan Mujic
This is urgent update needed. GE Support G.R. [admin] Hoff Facebook is getting only 20% of data, without ID, there is no proper matching, not even close to quality matching. Dev Team Dev Team2
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Tom Chilton
Came here to request the same thing, passing along the Facebook Lead ID will significantly increase lead quality matching. GHL already collects it on the front end for all FB form submissions so it should be easy to pass back as part of a conversion.
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Heath Donald
I have looked into this and you dont need Zapier if you use the GHL CAPI workflow.
BUT the CAPI workflow is NOT passing the Lead ID back to META.
Please GHL, can you add in the Lead ID to the data sent to Meta for the CAPI workflow integration
Core Platform
under review
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Jason Almine
Waiting for this to be directly integrated with Facebook too
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Jimmy Harding
Yes, This would be very useful