Recently Google changed the product name from Google My Business (GMB) to Google Business Profile (GBP). I know, who can keep up? But so we don't appear out-of-step with the changes in the marketing world, it would help agencies to have this name and internal UI references changed to the newest name, so it's consistent for our clients and one less thing to have to explain. At least until the next time they decide to change it 😩 Thanks!