J
Jonas Bacareza
Currently, HighLevel forms do not have the capability to pass information like the customer email on to another web page. This means that Google Ads Enhanced Conversion Tracking is not possible.
A use case for this would be where information from leads filling out forms can be passed on to a Thank You page for improved tracking.
Let's say a client is trying to get Google Ad Words to work better for their websites.
Basically, after someone fills out an HL Form, they would get a response "Thank You. We'll be in touch".
However, that final message comes from HL. Apparently Google needs something directed back to the website that indicates the form was completed and submitted (i.e., a conversion has occurred).
For Enhanced Conversions to work, some required code needs to be deployed at the backend appropriately. But it requires the customer's email address to be passed on to the Thank You page.
At least one of the following fields must be provided for enhanced conversions to work properly:
  • Email (preferred)
  • [Optional] A phone number can also be provided along with an email or full name and address (but not by itself)
We can't pass customer emails to the Thank you page since the HL forms don't currently have this feature.
It would be great if you consider this idea as more and more clients are using Google Ads now.