Right now, there's no way to capture a lead's email address directly inside an Instagram or Facebook DM conversation and have it save to a structured contact field. The only option is sending them to an external form or landing page, which adds a step to the funnel and causes a drop-off in follow-through.

It would be incredibly valuable to have a workflow action similar to a "form field" (specifically an email input type) that can be triggered inside a DM conversation, so a contact's typed reply gets validated and saved directly to their email field — without requiring them to leave the conversation and click through to a separate form.

This would let creators and small businesses capture leads at the moment of highest intent, right where the conversation is already happening, instead of losing a percentage of interested leads to an extra step.