As we sit Products/Variants for ECOM PRODUCTS are super lacking in features. making it difficult to land conversions and compete with platforms like shopify...

Issues/enhancements:

-Not able to add multiple images to one variant (if you have 3 hats, you can only have one color for each hat displayed as a variant). We need the ability to have variants be STANDALONE PRODUCTS WHEN THEY ARE SELECTED. You may want to have a male wearing a green hat, female wearing a green hat, kid wearing a green hat, etc. Showcasing multiple images for the one variant while it is selected.

-Not able to know which variant/product you have selected on the product page. Currently if you select a variant of a blue shirt and then change the photo to a green shirt variant... there is confusion on what item is actually selected from the variant drop down and the picture that is being displayed. (This would solve if only photos for the variant you have selected are displayed. Only way to see another variant is to select it from the drop down). Also showcased in the photos attached.

-Reordering variants for each products. Once photos are added you cannot edit or organize the order of photos. There is no hierarchy besides the date added. Also variant names need to be able to be ordered alphabetically from drop downs.

-Ability to add descriptions for each variant. This will also tie into the product page. You should be able to add more information on specific variants. More images in the product description (making it more like a the website/funnel builder). The current descriptions for products are very limited. I also think the ability to add videos to product descriptions would be a game changer.

-Specific product reviews/ratings. Ratings should be able to be left on individual products, just like that of a business, but product specific.

-Ability to duplicate products to make the process of adding descriptions/content quicker. you have to start from scratch every time you want to make a product currently.

-Not able to edit/change the variant of a product at checkout. This is seriously decreasing conversions when items are in carts. They have to delete the product and THEN FIND THE ITEM ALL OVER AGAIN IN THE STORE JUST TO ADD IT BACK TO THE CART.

The images below really showcase an idea of a great layout/style of products and their variants. Users can easily identify and distinctly know which product/variant they are viewing (title of the product is changing, all photos are changing, pricing is changing.

ECOM JUST NEEDS A LITTLE TLC BABY!