🔍 Zoom Function:

Zoom lets customers examine fine details — texture, stitching, quality, or ingredients. Especially in industries like fashion, tech, or beauty, buyers want to “inspect” a product before buying it online. A blurry image or lack of detail leads to hesitation and cart abandonment.

📈 Stat: According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision.

🔄 360° View:

A 360° viewer simulates the experience of picking up a product and turning it around — it adds depth and tangibility to an otherwise flat buying experience. It reduces cognitive friction because the user no longer needs to imagine what the back or side looks like.

🧠 Why it works: It builds trust, lowers uncertainty, and answers unspoken questions (“What does the back look like?”). This translates into fewer returns and higher conversions.

Result: Users stay on the page longer, engage more with the product, and feel more confident about their decision — increasing both conversion rates and customer satisfaction.