Popup widgets with relevant videos on product or category pages boost conversion rates and increase Average Order Value.
It's like displaying a TikTok video on a product page and as everyone's on TT these days, it'll resonate more and aid conversion. Having video popup widgets is going to be immensely useful to clients.
VJ (name in the screenshot - Powered by VJ) does an excellent job in this space. Whizz through their website for an overview.
https://www.vj.com/ (see screenshot for their actual name)