GHL’s e-commerce store urgently needs a proper Custom Filters system.

Right now filtering is very limited and only works for basic catalogues. Modern e-commerce requires attribute-based filtering. Introduce a Custom Filters system for GHL’s e-commerce store that allows users to create and display product filters based on custom attributes (e.g., material, size, gemstone, colour, style, price range). This brings GHL much closer to modern e-commerce expectations and makes the Online Store viable for product-based businesses beyond simple catalogues.

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The Problem

At the moment, filters in GHL stores are extremely limited.

You can only provide very basic filtering (mostly by collections), which makes it difficult for:

• jewellery shops

• boutique fashion brands

• skincare or cosmetics brands

• home decor shops

• speciality food brands

• handmade/creator businesses

All of these rely on nuanced product attributes to help customers find what they want quickly.

Without proper filters, shopping experience suffers and conversion drops.

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The Solution: Custom Filters

Allow store owners to create their own filter categories, assign attributes to products, and display them on the front-end dynamically.

Key features:

Create attributes like:

• Metal Type

• Gemstone

• Size

• Colour

• Style

• Finish

• Price Range

• Material

• Occasion

Each attribute can have multiple selectable values.

Inside the product editor, users can tag each product with one or more values from the created attributes.

A simple toggle in the builder:

“Show custom filters on product list page”.

Filters would appear as:

• sidebar (desktop)

• collapsible dropdown (mobile)

• pill-style tags at top of product list

Users should be able to combine multiple filters at once, e.g.:

• Metal: Gold

• Stone: Emerald

• Size: Medium

• Price: £50–£150

So filtered pages can be shared or indexed.

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Why This Matters

Filtering is a standard expectation in modern online shopping.

Almost every e-commerce platform (Shopify, WooCommerce, Wix, Squarespace) includes attribute-based filters.

Without it, GHL stores are only suitable for very small catalogues.

This feature would:

• make GHL stores competitive

• attract more product-based businesses

• reduce reliance on Shopify/WooCommerce

• massively increase the usefulness of the GHL ecosystem

• allow agencies (like mine) to build e-commerce sites without external tools

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Example Use Case: Handmade Jewellery

A jewellery shop might need filters such as:

• Metal: Gold, Silver, Rose Gold

• Gemstone: Pearl, Emerald, Sapphire

• Style: Minimalist, Boho, Classic

• Price Range: Under £50 / £50–£150 / £150+

Right now, this is impossible without custom code.

Custom Filters would solve this instantly.

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Impact

• Higher conversion rates

• Better UX

• More merchants choosing GHL over Shopify/WooCommerce

• Agencies can confidently sell e-commerce solutions using only GHL

• Reduced need for third-party apps