It would be highly beneficial to introduce a tabular overview of campaigns within GHL, designed to act as containers for related marketing activity.

Each campaign could function as a centralised hub, linking together associated assets such as workflows, funnels, GHL websites, third-party landing pages, advertising campaigns, SMS sequences, emails, and both online and offline events.

This structure would serve as an organisational framework, enabling users to group and segment assets more strategically. Core configuration fields might include campaign name, budget, status, and owner. Additionally, the campaign could pull key performance metrics from the GHL database, such as revenue, impressions, clicks, page views, and conversions, to support reporting and optimisation.

Historically, GHL included a "Campaigns" feature, which has since been replaced by the more robust "Workflows" system. While workflows offer greater automation capabilities, reintroducing a campaign-level layer, with support for campaign types, would significantly improve strategic oversight, attribution tracking, and resource management.

In this model, workflows would be treated as assets assigned to a parent campaign. Furthermore, resource allocation—including personnel time and material costs—could be tracked at the campaign level, enabling better planning and ROI analysis across initiatives.