Sub-Agency Tier: Centralized User Management for Multi-Location Clients
P
Pro Hurd
Requested feature:
Introduce a client-controlled "sub-agency" / parent tier that sits between the agency and the individual sub-accounts. This parent account is owned by the franchise or lead organization and gives them a scaled-down version of the access we have as an agency — limited to their own group of locations.
From the parent account, the client could:
Assign and manage users centrally, from one place.
Delegate each user to whichever location(s) they choose — without logging into each sub-account individually.
Navigate and switch between their own locations (and their delegated users can do the same).
Current behavior / limitation:
As an agency, we can navigate freely between all sub-accounts and control user assignment centrally — we decide who gets added and to which locations from our level, without logging into each sub-account one at a time.
A franchise or multi-location brand has no equivalent. Each location is its own sub-account, with no parent layer the client controls. So if the franchise wants to add or assign a user, someone has to go into each individual sub-account and add that user location by location. The only way to give a client centralized, agency-style control today is to hand them a direct HighLevel account — which defeats the purpose of running a white-label agency.
(To be clear: once a user is added to multiple sub-accounts, they can already see and switch between the locations they're associated with — that part works. The gap is that the parent organization can't control that provisioning from one place. Only the agency can.)
Scope / details:
The parent / lead organization controls user provisioning and delegation across its own locations only — not the wider agency.
Everything lives under our white-label. No HighLevel-direct link required.
Complements: at this parent tier, the org would also benefit from logging in as users within each location to verify connections and assist.
Why it matters:
Multi-location clients want centralized control over their own users and locations from one account — not by logging into each location separately to manage people. Right now the only way to deliver that is a direct HighLevel signup, which pulls the client outside our white-label and weakens the agency relationship. A client-controlled parent tier keeps franchises and multi-location brands fully inside the white-label, lets them self-manage their own organization, and removes the manual, location-by-location user setup.
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