One feature that would take GoHighLevel to the next level for me is more detailed open tracking for one-to-one emails sent through a connected Google Workspace account.
HubSpot, Zoho CRM and several other CRM platforms already provide this functionality. They show whether an individual email has been opened, how many times it has been opened, when it was opened and can send app or desktop notifications when this happens.
The value is not simply knowing that an email was opened. The pattern of activity helps guide the right follow-up.
For example, if someone opens an email once and replies immediately, no further action is needed. However, if they open it several times without replying, that may suggest they are interested, reviewing the information or have questions. That gives us a reason to follow up at the right time.
I have also had leads reopen an email several months later. Receiving a notification at that point creates a genuine opportunity to reconnect while their interest may be active again.
In my business, we often need to move quickly. Clients may be making time-sensitive finance or property decisions, so having visibility over when they are engaging with an email can make a real difference. It helps us respond faster, prioritise follow-up and avoid missing opportunities.
It would be particularly valuable if GoHighLevel could provide:
* The total number of opens for each one-to-one email
* The date and time of each open
* Real-time desktop and mobile app notifications
* Tracking for emails sent from within the CRM through Google Workspace
* Clear visibility of this activity within the contact record
GoHighLevel already has excellent automation, SMS and pipeline functionality. Adding this level of individual email engagement tracking would make it even stronger for sales teams and professional service businesses.
This is currently one of the main reasons I am considering remaining with HubSpot, particularly when competing platforms such as HubSpot and Zoho CRM already offer it.