The ability NOT to add a contact name when adding or updating a contact (this is more for B2B). There is already ways to add contacts without first name by API/webhooks, Forms, or even conversations that come into the system (so we know it's not a TRUE required field) but when you add contacts the regular way, it requires a first names. For B2B businesses, when you are in the discovery stage, you may not know who is the POC, yet, however you still want to have them as a contact or opportunity, until you get to the stage or point where you do work with a specific individuals, but the "nuisance" of not being able to add/update that contact without putting fake data in the contact field, and then a new person comes along and call them asking for 'John Doe'... like come on.