Feature Request: Unique Identifier for Company Object

For agencies and businesses working in B2B environments, the Company object is the primary entity inside the CRM. However, there is currently no reliable way to prevent duplicate company records.

Right now, company duplication happens even when:

The company has the same contact

The company has the same name

The name is intended to behave as a unique identifier but is not consistently enforced

Using the company name as the unique ID is not practical, especially internationally. In many regions (including Latin countries), small differences such as:

Accents

Abbreviations

Legal suffixes (SRL, LLC, SA, etc.)

Formatting variations

cause the system to treat the same business as different companies. This leads to:

Fragmented communication history

Broken automations

Inaccurate reporting

Sales confusion

Data integrity issues at scale

💡 Proposed Solution

Allow users to define a custom field in the Company object as a "Unique Identifier", similar to how email works for contacts.

This field could be used for:

Tax ID / Fiscal ID

Business registration number

Company phone number

Any custom-defined identifier

Expected Behavior

When a new company is created (form, API, manual entry, import, workflow), the system should check this field.

If the value already exists → update the existing company instead of creating a new one.

Prevent duplicate creation when the unique ID matches.

Why This Matters

For B2B CRMs, data integrity at the company level is critical. Without a true unique identifier, agencies and businesses managing thousands of companies face constant duplication, cleanup work, and unreliable reporting.

This feature would dramatically improve scalability, automation reliability, and CRM data quality for all B2B users.