Right now, the Company object in GoHighLevel can only connect to Contacts. It can't connect to any custom objects we create. This makes it really hard to build CRM systems for businesses where companies (not just individual people) do things.

It's coming soon and a timeline is needed

B2B USE CASE

We're a coaching business that works with law firms. Here's what we need to track:

Companies that attend events

Companies that have memberships with different levels

Companies that make payments and sign contracts

Companies that become franchises

Companies that have staff and their guests

We can't connect the Company object directly to any of these things. This is a big problem.

What We're Stuck Doing Instead

The only way around this is to store company information on individual Contact records instead. Or create a Custom Object and call is Company.

This creates a mess...

Duplicate Data Everywhere: If a law firm has 5 people, we have to copy the firm's membership level, renewal date, and other info onto all 5 contact records

Constant Updates Needed: When something changes about the company (like they upgrade their membership), we need workflows to update every single contact from that company

Hard to Create Reports: We can't easily see what companies did what. We have to do complicated lookups through contacts instead

Gets Worse Over Time: The more contacts a company has, the harder it gets to keep everything in sync

THE BIG ASK:

Let us connect Company objects to custom objects, just like we can connect Contact objects to custom objects.

This would let us:

Create direct connections: Company to Event, Company to Membership, Company to Revenue/Contracts

Create accurate reports about B2B activities

WHO ELSE NEEDS THIS:

Multiple people from the same company use your services

You need to track what companies do (not just what individuals do)

You run B2B operations