C
Charles Higgins
HighLevel’s townhall meetings are one of the most important touchpoints between the team and the community. They give users a chance to hear directly from the people building the platform, ask questions, and stay connected to the broader ecosystem.
As AI tools keep improving, it may feel tempting to automate parts of these presentations. But keeping townhalls primarily
human-led
will likely serve the long-term health of the HighLevel community much better.
Recording from today’s townhall discussion:
Why human-led presentations matter for community events
Townhalls do more than share updates. They help build relationships and trust.
When real team members present, the audience experiences:
  • Authenticity and personality
    that make the conversation feel real
  • Spontaneous reactions
    during discussions and live questions
  • Storytelling and context
    that bring product updates to life
  • Energy and enthusiasm
    that strengthen community engagement
These are moments that automated or AI-generated presentations struggle to replicate.
Potential downsides of AI-generated townhalls
AI can be incredibly useful behind the scenes. Still, relying heavily on AI-generated presentations for community-facing events could create a few challenges.
Lower engagement
If a presentation feels automated, viewers may feel less invested in the conversation.
Perceived lack of authenticity
Community members often value hearing directly from leadership and product teams.
Weaker community connection
Townhalls work best when they reinforce the idea that real people are building and supporting the platform.
Trust concerns
Automated communication in community spaces can sometimes feel impersonal, even when the information is accurate.
A balanced approach
Instead of replacing presenters with AI-generated content, HighLevel could keep townhalls human-hosted while using AI to support preparation and production.
AI could assist with:
  • Drafting presentation outlines
  • Summarizing feature updates
  • Creating post-event recaps or transcripts
  • Supporting visual or slide production
This approach keeps the
human connection front and center
while still benefiting from the efficiency AI can offer behind the scenes.
HighLevel’s community is one of its strongest assets. Keeping townhalls human-led helps preserve the trust, excitement, and shared momentum that make the ecosystem so valuable as the platform continues to evolve.