S
Stefan Minchev
Reducing churn is essential for sustainable growth. If you can cut your churn from 10% to 5%, your MRR doubles, even with the same traffic and conversions. Here are 14 steps to help reduce churn:
  1. Cancellation Video: Add a video to your cancellation page to remind members why they joined and what they’ll miss if they leave.
  2. Activation Point: Identify early milestones that signal member engagement and prioritize helping them reach it.
  3. Onboarding Calls: Use onboarding calls to resell your community’s value and help new members reach activation points.
  4. Time Unlock: Use time-locked content to keep members engaged longer.
  5. Level Unlock: Reward engagement by unlocking content or perks when members reach certain levels.
  6. Guru to Community: Foster member connections so the community doesn’t depend solely on you.
  7. Get Members to Save: Help members save money so they can afford your group.
  8. Pricing Tactics: Use tiered or discount pricing to reduce churn.
  9. Improve Culture: Make the community fun and welcoming, beyond just business value.
  10. Balance Pricing: Find the right price point that balances conversion and retention.
  11. Focus on Community and Calls: Prioritize community engagement and regular calls over static content.
  12. Rotate Pinned Posts: Feature high-quality posts to showcase value and encourage engagement.
  13. Target High-Retainers: Identify and target your most loyal customer segment in your marketing.
  14. Reduce Overwhelm: Keep things simple to avoid overwhelming members.
Action Item: You could pick only 3 strategies to implement right away as a team to give GHL customers value.