WhatsApp Workflow Trigger: Click-to-WhatsApp Ads & Facebook Page CTA

Turn ad clicks into instant conversations. A new workflow trigger now fires the moment a prospect messages you through a Click-to-WhatsApp Ad or a Facebook Page Call-to-Action button, letting you automate replies, assign leads, and launch follow-ups the second high-intent users reach out.
What’s New
Click-to-WhatsApp Ads / Page CTA Trigger
Start any workflow the instant a customer taps an ad or Page button and sends a WhatsApp message.
Filter by Ad or Post
Narrow automation to a specific Ad ID, Post ID, or URL for granular control.
Free Entry-Point Conversations
Respond within 24 hours and unlock a free 72-hour messaging window—no template fees, unlimited sends.
Why It Matters
Instant Lead Engagement – Strike while interest is hottest and boost ad ROI.
Cost-Efficient Messaging – Enjoy 72-hour free entry-point sessions when you reply in time.
Seamless Follow-Up – Route, tag, or nurture leads automatically instead of relying on manual outreach.
How to Set It Up
Automation → Add New Trigger → Click-to-WhatsApp Ads
(Optional) Add filters: Ad/Post ID or URL.
Save, then add the actions you want—send a message, assign a pipeline stage, fire a webhook, etc.
Support Article: Link
Free Entry-Point Conversation Rules
Opens when:
A user taps your ad or Page CTA on Android/iOS and messages you.
You respond within 24 hours.
Duration: 72 hours from your first delivered reply.
Cost: All messages (templates and free-form) are free inside that window.
Other conversations close automatically until the 72 hours expire.
Quick FAQ
What counts as a trigger event?
Any WhatsApp message initiated from a Click-to-WhatsApp Ad or Facebook Page CTA on mobile.
What if I reply after 24 hours?
No free session opens; you must use a paid template to re-engage.
Can I mix template and non-template messages?
Yes. Free-form is allowed while the 24-hour customer-service window is open; otherwise use templates.
How are charges handled?
Inside the 72-hour free entry-point conversation, no messaging fees apply. Outside that window, normal WhatsApp conversation pricing resumes.
Automate your ad responses today—convert clicks into conversations without delay or extra cost.