WhatsApp: Template-Level Analytics

We are excited to announce the launch of Template-Level Analytics for WhatsApp, a powerful new feature that gives businesses deep insights into the performance of their messaging templates. This feature allows businesses to monitor key metrics such as messages sent, delivered, and read for each individual template, providing valuable data to refine communication strategies.

Comprehensive Template Insights: View key metrics for individual WhatsApp templates, including the total number of messages sent, delivered, and read, helping you track performance and engagement at a granular level.

Button Click Tracking: For templates that include interactive elements like URL buttons or quick reply buttons, this feature tracks how many times each button is clicked, giving businesses real-time insights into customer engagement.

Enhanced Engagement Metrics: Evaluate the effectiveness of your messaging templates by understanding which elements are driving interaction and conversions, helping you optimize customer communication.

Detailed Analytics for Optimization: Gain insights into how well your templates are performing, allowing you to adjust your messaging for better engagement and results.

Track Button Interactions: Monitor customer interaction with buttons in your templates—whether it’s a quick reply or a URL click—so you can assess how effectively your templates are driving engagement.

Granular Data: You can track the performance of templates over specific time periods by setting start and end dates, helping you measure success on a daily, weekly, or custom basis.

Available for templates categorized as MARKETING or UTILITY.

Sent: Messages sent to the recipient (one tick).

Delivered: Messages delivered to the recipient’s device (two ticks).

Read: Messages opened by the recipient (blue tick).

📚 Support Article: For more details on using Template-Level Analytics and button click tracking, refer to our support article.