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Automations

Ad Manager

Value & Currency support for Lead Event with 'Purchase' stage in CAPI action

šŸ‘€ Whatā€™s New?
Weā€™ve introduced
Value
and
Currency
input fields for
Lead Event
when the
Stage Name
is set to
"Purchase"
inside the
CAPI action
of the Workflows module. This ensures parity with
Funnel Events
, aligning with Meta's requirement for passing a monetary value when the event is marked as
Purchase
.
šŸ‘· How It Works:
  1. This enhancement applies to both Integration and Ad Manager radio options inside the
    CAPI Action
    .
  2. When users select:
  • Event Type: Lead Event
  • Stage Name: Purchase
  1. The following fields will now appear:
  • Value
    (supports both static and custom fields)
  • Currency
    (dropdown with default set to USD, same list as in Funnel Event)
image
  1. These fields are mandatory only when the above condition is met.
  2. The backend logic ensures that:
  • If value and currency are provided, they are passed along correctly.
  • If the stage name isnā€™t ā€œPurchaseā€, the value/currency are ignored, even if theyā€™re present in the payload.
ā­ Why it Matters:
  • Previously, users selecting
    Lead Event
    with
    Stage Name
    as "
    Purchase
    " had no way to pass the mandatory
    value
    to Meta, leading to CAPI errors or failed event delivery. This update resolves that inconsistency, improving event fidelity and ensuring successful Purchase event tracking across both Funnel and Lead event types.