We are excited to announce the release of the
Trust Center - A2P Registrations for Non-US Sub-Accounts
which went
live on 4th July 2023
. This new feature allows users who do not have a US EIN/address to register for A2P Brand and Campaign. Here's what's included in this release:
  1. Trust Center tab will be accessible for all the countries now, meaning each and every sub-account can
    register for A2P if they are sending SMS to the US
    using a 10DLC number.
  2. Every sub-account should follow the below logic for registration:
  • āœ… If the business has a Tax Number (BN9 for Canada, Company Number for UK, Company Number from ASIC(ACN) for AUS, etc), Please select "
    Yes, the business I’m registering has a Tax ID (E.g. EIN, BN etc.)
    ". This is referred to as Standard Low Volume Brand Registration.
  • āŽ If the business does not have a Tax Number(EIN for US and BN for Canada) but possesses a valid Business Address in US/Canada, Please select "
    No, the business I’m registering does not have a Tax ID (E.g. EIN, BN etc.)
    ". This is referred to as Sole Prop Brand Registration.
  • ā›” If the business does not have a Tax ID and does not possess a valid Business Address in US/Canada, they cannot proceed with A2P Brand Registration. In this case, the best alternative would be to use Toll-Free numbers after completing the Toll-Free registration process.
šŸ“˜
Refer to this
changelog
to view step by step process to register for A2P.
A2P Registration Important Dates šŸ“…
šŸ‘‰šŸ¼
5th July
  • Increased message filtering and higher carrier fees will be applicable on the unregistered traffic(sending SMS without registering a brand and campaign)
šŸ‘‰šŸ¼
31st August
  • All the unregistered traffic (sending SMS without registering a brand and campaign) will be blocked and the SMS would be allowed after brand registration.
  • All Sole Prop Brands who have "
    Info Needed
    " status must complete the OTP verification else these brands will be removed and deleted.
šŸ“
Quick Note
The A2P Campaign registration is currently taking under two weeks, so it's the perfect time to get your registration in. For faster approvals, please follow the Campaign Registration Best Practices.šŸ‘ˆ
šŸš€
Additional Enhancements
1 .
Auto append SenderID and Opt-Out
  • The Opt-Out Lang and Sender ID will now be automatically added to the first SMS sent to a contact from the Conversations page too.
2 .
Phone Number Type and Billing
  • We will be storing number type in our DB for better feature access like Number Type, Toll-Free Reg, A2P, etc. This will streamline the billing for phone numbers too.
šŸ›
Bugs and Fixes
  1. Manual Call Issue
    - When placing a call using Manual Actions the skip call was causing issues because of which the next call automatically went to Call Disposition. This is fixed now, the next call will go through as expected.
  2. Call Button Missing
    - For some users who were assigned to multiple locations were not able to see the Call Button, this is fixed now.
  3. SMS Capabilities
    - For sub-accounts under the trial mode, some users were getting an error ā€œcallerIdMapping from undefinedā€ when sending SMS, this is fixed now.
ā„¹ļø Explore more on the LC Phone System Messaging Policy here šŸ‘ˆ