Threads Post Sync in Social Planner- Labs

Your Threads content can now live alongside the rest of your social strategy. ✨

With Threads Post Sync (Beta), you can automatically import your existing Threads posts into Social Planner, giving you one place to manage historical content, monitor engagement, and repurpose posts.

Note: Available in Beta through Labs.

🚀 What's new

Automatically Sync Threads Posts

Import your existing Threads content, including:

Text posts
Images
Videos
Carousels
GIFs
Polls

Rich Post & Engagement Details

Synced posts retain available content and engagement data, including:

Caption text
Media and thumbnail previews
Location tags
Views
Likes
Replies
Reposts
Quotes
Shares

Clone Existing Threads Content

Reuse supported Threads posts by cloning text, image, video, carousel, and GIF posts directly from Social Planner.

Automatic Daily Sync

Once enabled, Threads posts are synced automatically every 24 hours. You can also track sync progress and receive notifications if your account needs to be reconnected.

👷 How to use this feature

Go to Marketing → Social Planner → Settings
Enable Threads Post Sync from Labs
Allow the initial sync to complete
View your synced Threads posts in Social Planner
Clone supported posts whenever you want to reuse them

💡 Why it matters

Keep Threads content alongside your other social channels
Access historical content without recreating posts
Track Threads engagement from one dashboard
Quickly repurpose existing content
Simplify reporting for agencies and social media teams

📝 Notes

Threads Post Sync is currently available through Labs.
Sync is enabled per location.
Posts from the last 30 days are synced by default; older posts up to 365 days may be imported when needed.
Sync runs every 24 hours and is not real-time.
Polls can be viewed but cannot be cloned because poll creation is not currently supported in the Threads composer.
Polls may show a “Poll content is not supported in preview” message.
Deleted Threads posts remain visible in Social Planner because sync is one-way (Threads to Social Planner).
Text file attachments are not supported for sync or preview.
Some engagement data may be limited by Threads API capabilities.