TL;DR
Texas amended Chapter 302 to include
text messages
. If you send marketing SMS to Texas residents
or from Texas
, you may need to register with the Texas SOS
, post a bond
, and follow added rules. Penalties and private-lawsuit exposure increase after Sept 1, 2025
.Quick actions (recommended):
- ▶️ Watch: Set up “Texas Mode” for Workflows & Bulk Blasts
- 📖 Read the Support Article
What’s changing
- SMS/MMS now coveredunder Texas telemarketing law.
- Registration + $10,000security(bond/LOC/CD) may apply;$200 filing fee; annual renewal.
- Higher legal risk: stiffer penalties & easier private actions.
Who’s affected
-“Sellers” and “telephone solicitors” sending marketing SMS:
- TOTexas residents (wherever you’re located), or
- FROMa Texas location (whoever you message)
What to do in HighLevel (before Sept 1, 2025)
- Review audience & location(TX recipients or sending from TX).
- Segment wisely(optionally exclude TX numbers if you won’t take on registration—doesn’t help if you’re located in TX).
- Strengthen consent(provable opt-in).
- Enable “Texas Mode” guardrails(as shown in the Loom): registration verified, consent present, DND off, send only8am–9pm recipient local time.
- Talk to counselabout exemptions/registration.
Legal note:
For educational purposes only; not legal advice. Consult your attorney.